Intranet Portal Mistake #1: Assuming a one-size-fits-all home page will meet everyone’s needs

The idea is noble: One universal home page that gives everyone a bird’s eye view of the company. But practically speaking, it just doesn’t work. Ultimately there will be some content that is relevant for most, but not all users. And each department will be at odds, vying for limited real estate on the home page where they can display department-specific information.

Don’t force users to mentally filter content displayed on the corporate welcome page. A product that lets them create personalized pages—with optional, irrelevant content already filtered out—keeps everyone focused on “what’s new for me,” not “what’s new for everybody.”

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