Four Best Practices for Executives to stay connected with a Social Business

Executives are busy people.  Often working long hours to make sure the business is running smoother.  The movement to a more Social Business, all employees are looking to Executives to more engaged with the people who work for them.  The rise of Social sites like Facebook, Linkeding, Yammer, and Tumblr, has given a voice to the employees that work for companies.  Executives should embrace this culture shift with open arms to capitalize on the value of knowledge that is with the people in the company.  Here are four best practices that will help executives get the most out of a Social Business.

Share and Receive Information

Business today are required to move fast to keep up with the ever changing needs of consumers.  This can be a challenge if there’s a lack of visibility into what’s happening across and outside of the company.  Social business applications have the capability to:

  1. Send Announcements to efficiently distribute company=-wide Messaging
  2. follow up on all company meetings by sharing a note with FAQ’s and additional Details.
  3. Share key updates from a conference of speaking engagement to enable employees to feel in the know.
  4. Join a group or to and follow the conversations and work taking place and offer suggestions or praise for a job sell done.
  5. Spend 20 minutes a week scanning your feed to stay abreast of what is going on in the company.

Encourage and Respond to Feedback

The majority of employees are disengaged and feel as though their input doesn’t matter.  It’s essential to enable your employees to have a voice and show that you are listening

  1. Observe real-time reactions and responses to your posts by taking note of likes and replies.
  2. Encourage employees to reply to announcements with feedback and questions
  3. Ask an open-ended question or post a poll seeking feedback on an issue or possible initiative.
  4. With the help of your network Community Managers, hose a periodic Online Session or Q&A around a specific topic or hot-button issue to quickly capture employee insight.

Bring Leaders and Team Together

Leaders and teams today are dispersed across geographies and departmental silos. It’s important to stay on top of what your fellow executives are doing and make sure leadership is in alignment.

  1. Create a Leadership Group where fellow executives can come together to discuss and share updates around the organization’s vision and goals.
  2. Share monthly/quarterly reports with Leadership and Board Members and engage in discussion around the documents that have been uploaded to the group.
  3. Encourage other leaders to Post updates on team strategies and goals to provide greater visibility into where the organization is headed.

Recognize and Praise Hard Work

Feedback is powerful. Employees are encouraged by the feedback and reinforcement they receive from others, especially managers and executives.

  1. Click the “Like” button under a post that you find to be interesting or valuable to others in the organization.
  2. Post a “Praise” to one or several people for a job well done on a specific project or task. This could be anything from a new product launch, a key sales closing, a new marketing campaign, or a promotion.
  3. These simple actions tell employees that you appreciate their work and reinforce positive behavior.
    These Four Best Practices will enable Executives to stay engaged with employees as well as clients and customers.  Showing them that they are truly part of what makes your company great.

This information was presented at A Yammer Community Manager Training session.

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