Until very recently, we have lived for decades in a world full of technology for its own sake. You know that world: technologies called mainframes, min-computers, PC’s, laptops, networking gear, big software, PBX’s, etc. These were considered necessary for businesses to function.
In this model, SMB’s received their technologies from resellers called VARs (Value-Added Reseller), SIs (Systems Integrator), Interconnects (Telephony VAR) who delivered and maintained this on-premises tech. There wasn’t much in terms of solutions that focused on the business goals and objectives of the buyers, now called “business outcomes.” Today, we have cloud computing and the Modern MSP (Managed Services Provider) instead. Continue reading “The next generation of SMB IT and IT services”